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Google search ads are a great way to build brand awareness! Cliche but true. The main goal of marketing is to create awareness. It aims to play a role in consumer decision-making.
Regardless of campaigns and awesome content, though, marketing is meaningless if it can’t reach a wider audience. If you can’t reach a relevant audience, your brand may not be a good fit for the marketing world!
Yet there is always a glimmer of hope. Google Search Ads can work wonders if used correctly. Perhaps this is why many PPC experts are embracing Google Search Ads with open arms.
Google Search Ads: An Opportunity to Influence the Audience
Google search ads are known for their effectiveness and efficiency. In addition, it shows all the concrete results and nuances needed to build your brand awareness. This is how you give the chance to see, measure and improve your performance and ROI.
What’s more interesting is that Google Search Ads directly impacts brand awareness. According to a study by Google, search ads can increase awareness by 80%. In addition, it also increases the chance of clumsy awareness in both groups of consumers: conscious and unconscious.
In addition, search ads can influence consumers in a way that typical ads can’t! From basic information to very niche specific information, search ads give marketers access to their audience in a very peculiar way. Something that may start with a consumer coincidence; can pave the way for retargeting and, subsequent, conversion.
Here is also a small video made by Google Small Business demonstrating the power of Google search ads. A 100+ year old WB Mason dominated his niche. People were aware of it until the pandemic wreaked havoc. Suddenly, traditional marketing techniques felt archaic. The company’s inventories continued to fall and the company was close to closing.
The folks at WB Mason need to act quickly. It was fight or flight! What will they do? Will they continue to itch as people forget about them as an ancient settlement, or will they innovate and come back stronger?
Time teaches you to move. The same thing happened with WB Mason. They shifted their focus to Google Ads. Suddenly the company found its feet and started running!
WB Mason is a good lesson for everyone. Regardless of the exploits, people can easily forget your brand! And this is the harsh reality of life. Nevertheless, if you’re ready to reinvent, PPC tools like Google Search Ads can become your best friend in times of testing.
Intelligent marketers use Google search ads to advertise their brand more prominently and uniquely. Search ads provide marketers with data and tools to reach a larger and more interested audience. Hence, it serves as a way to boost awareness.
Create Google Search Ads campaigns
Brand awareness comes with quite a few challenges. In addition, the creative work is enormous. The challenge is to be stylish while keeping the essence intact. In addition, one must be unique with their strategy and work; quality counts!
Why do you think brands like H&M can drive more engagement with their Google search ads? For these brands, search ads act as a messenger aimed at building their reputation.
If you’re wondering how to do that, here are a few quick tips for creating exciting search campaigns:
Know your audience
There is a reason why, despite being widely used, only a few Google search ads are effective. Those who make an impact have a better understanding of their audience. They know what their audience likes, what services or products they are looking for, and how they navigate their buyer journey.
Insights like this help marketers create better Google search ads awareness campaign. So taking the guesswork out of the equation. Moreover, they are constantly looking for a new market. These marketers understand that to claim authority; you need to go beyond your current market; and this is where they seize opportunities.
Insights into the market habits
There’s a reason why some Google search ads, despite being widely used, are effective. Those who make an impact have a better understanding of their audience. They know what their audience likes, what services or products they are looking for, and how they navigate their buyer journey.
If people are aware of the market, they can set up Google Search Ads awareness campaigns. Moreover, they are constantly looking for a new market. They must go beyond their current market to claim authority.
Diversity is the essence of life
When marketers do the above, they try to get more specific with their targeting. So that they get to grips with who the audience is, what they like and dislike, when they are online, etc.
Furthermore, they also look for places where the public is more likely to hang out online, the social channels, what applications they use, what kind of content they interact with and, most importantly, how they grow and emulate.
By gaining insights, marketers can focus their attention on certain areas or on market habits. Market habits are nothing but the essence of the emotions and psychological factors of your target market. These are the answers to your how’s.
That’s why they become more different with their Google search ads. They mix their strategy and content; giving themselves a better chance to take advantage of moments that can help them increase brand awareness and sales.
As a marketer, you need to make the most of market habits; otherwise, your Google search ads will be nothing but billboards if they become visible to someone outside your domain.
Keywords and phrases
General keywords and phrases are good; this was an oxymoron!
Generic keywords are not something to rely on when you are thinking about building strong brand awareness. Though one can use them in their Google search ads and get the results; but this is a one time affair!
Your ads need to reach the right audience for brand awareness. To do that, you need more specific keywords to show up to your audience. These keywords can be anything from a baby diaper to a kitchen knife. However, what is important here is to ask yourself, if you were looking for something related to your niche, what are the specific keywords or phrases you will use to solve your problem.
If your Google search ads can help or increase someone’s problem, your brand awareness will triple. The person who just found an ally in your product or service is likely to refer it to someone else, and this is where the magic happens.
Once you’re in front of people’s eyes, Google will realize you’re someone to take care of; so, bring your for those who may know you exist in the first place! Isn’t this the power of Google Search Ads?
Google will help you optimize everything! Search ads are part of that.
Remember to understand the demographics of your target audience in the quest for brand awareness. Age, gender, political affiliation, ideologies and many more factors enable an intelligent marketer to make money; while optimizing their Google search ads.
As a brand, you should be on the same page as your audience; only then can you expect better brand awareness.
Basics of the profession!
No matter how much you dream of scoring a home run or dunking the ball in front of thousands in an arena, you may never achieve what you envision if you don’t follow the basics.
The same goes for search ads. Despite bringing out your creative side, if you forget follow the basics of brand awareness, you’ll probably be dumped somewhere in the middle of a muddle! It’s hard but true.
While trying to increase your brand awareness, always make sure you have these points under control as they are the ones that will make your brand synonymous with your audience:
- First of all, the logo of your brand! Keep it consistent and visible
- Make sure to use the brand name in headlines and descriptions
- Use the brand logo as image extensions
- Your slogan and slogan should say what you stand for
- if you are location dependent, make sure to target that specific location
- Your websiteーMake sure it works and is mobile friendly
Google Search Ads has simplified the advertising process. A marketer needs a basic understanding of the audience, familiarity with the brand and its niche, and good knowledge of search advertising.
By doing this, a marketer can target a wider pool of potential audiences with a greater chance of increasing brand awareness. Even if you are new to this stream or are struggling with Google Ads, we would like to know what your problem is.
If you feel like talking to us, don’t hesitate. We are always here to help! Also, please stay tuned as we keep releasing new content every day. Who knows, you may find a solution to your problem in our range.
Disclaimer: The opinions expressed within this article are the personal opinions of the author. The facts and opinions appearing in the article do not reflect the views of salesground.org and salesground.org does not assume any responsibility or liability for the same.