Home SPORTS ITV strikes deal to become home of England Women

ITV strikes deal to become home of England Women

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ITV have confirmed they have reached a deal to broadcast all the England Women’s tournament qualifiers and friendlies over the next four years.

Already the home of the men’s team, ITV will continue to show Gareth Southgate side’s World Cup, European Championship and friendly games, home and away, until 2022.

To take their England coverage to the next level, ITV have now confirmed that they have added the Lionesses to their schedule, striking a four-year agreement which will kick off immediately and last until the summer of 2025.

Across ITV, ITV4 and the ITV Hub, fans will be able to catch any and every England tournament qualifier and friendly over the next four years, including Friday’s World Cup qualifying match against North Macedonia at St Mary’s Stadium.

“This is an exciting moment to announce this deal with England Women about to start their qualifying campaign for the 2023 World Cup and at the outset of a season which will build towards England hosting the Women’s Euros next summer,” said ITV director of sport Niall Sloane. 

“We’re delighted to be able to bring viewers the very best coverage of the action and the stories, live and free to air, over the coming years.”

The switch to ITV sees the Lionesses leave their previous broadcasting partner BBC, which opted to ramp up its coverage of the Women’s Super League in a landmark deal believed to be worth close to £7m per year.

“We’re delighted to announce this new agreement which makes ITV the home of England Football,” added FA commercial and marketing director Kathryn Swarbrick. “This partnership is critical for The FA not only to drive the reach and profile of the Women’s senior team, but also to drive girls participation.

“We know when girls see elite women’s football in action it inspires them, and makes them believe football is a sport for them.  With a successful launch of the Barclays FAWSL season over the weekend and this new game changing partnership, it is a truly exciting time for Women’s football in England.”

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