Home SPORTS WSL TV viewing figures prove appetite for women’s football

WSL TV viewing figures prove appetite for women’s football

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The Women’s Super League has confirmed that 1.5m people tuned in to watch live action across Sky Sports and BBC platforms for the opening weekend of the 2021/22 season earlier this month.

It serves as early proof that making women’s football more easily accessible and available to a wider audience will bring in more viewers. Despite the claims of vocal social media cynics, a significant appetite clearly exists for it.

Of the three live games shown on the opening weekend of the season, Manchester United against Reading in the curtain raiser on the Friday night enjoyed a peak audience of 366,000.

Sky Sports were the broadcaster and it was initially earmarked for the Sky Sports Premier League channel but they also moved it to their flagship ‘Main Event’ channel as well.

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